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Long-term plan aids marketing of Michael Phelps
Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China.
Nations:U.S. People:Barack Obama Michael Phelps Tiger Woods Activities:2008 Beijing Olympics Source:(AP)
2008-09-07
Foodmakers plan big ad campaigns in down economy
MILWAUKEE - Foodmakers may be worried about higher costs for key ingredients, pushing through price increases and still maintaining their profits. But for big names like Sara Lee, Kraft and others, these slim times don't mean doing away with their advertising budgets.
Source:(AP)
2008-09-07
Obesity Finds Niche in American Marketing
From the cradle to the grave and most points between, obesity has found its niche in American marketing. Make that a wide berth.
Nations:U.S.
2006-04-16
Coca-Cola goes "Stageside" for music, P2P marketing
Rather than share the sponsor spotlight like it must on "American Idol," Coca-Cola North America opted to create its own music program. Taking the concept even further, the soft drink giant is bypassing traditional television to get "Stageside" out to its target audience.
2006-04-09
McDonald's Unveils 'Online Casting Call'
Want to get your face in front of 50 million people? Here's your big chance -- have it featured on a McDonald's cup or bag.
2006-04-04
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